Demand & acquisition
Sharpen the offer, audience, creative, media mix, and landing-page handoff so the right people arrive with the right expectations.
Growth systems for service businesses
Make your marketing work together.
MagruderGrowth finds the constraint between attention and revenue, then builds the practical system that moves it.
Growth system / 01 Connected
01
DemandRight offer · right audience
signal
02
ConversionClear path · less friction
feedback
03
Follow-throughFast response · useful data
No channel in isolation. Every handoff earns its place.
10×lower cost per lead
4.8×client acquisition
2.3×revenue in one year
$5Mmarketing budgets directed
What gets connected
Start where revenue gets stuck.
Not another disconnected channel plan. The work begins with the bottleneck and expands only where the system needs it.
Conversion & follow-up
Remove friction after the click: forms, intake, response speed, sales handoffs, lifecycle follow-up, and the operational capacity behind them.
Measurement & execution
Turn scattered numbers and specialist work into a useful operating rhythm: clear reporting, practical priorities, QA, and accountable next steps.
Selected evidence
Proof before promises.
Verified outcomes across service businesses, healthcare, hospitality, and B2B growth.
AHomecare Bosses
$30 → $3 CPL10× lower cost per lead while improving average lead quality.
The move
Aligned audience, offer, campaign decisions, and real sales feedback.
BSessions Retreat
2.3× revenueRevenue increased 2.3× in one year.
The move
Connected a hospitality rebrand to acquisition, campaigns, and demand.
COjo Bookkeeping
4.8× acquisitionClient acquisition increased 4.8× and held for two years.
The move
Connected lead generation with sales handoffs, follow-up, and capacity.
DAdvanced Dentistry
Projected 31×Projected five-year value-to-spend ratio from $22,634 in ad spend.
The move
Measured paid search against downstream patient value, not just lead cost.
Results describe specific engagements. Future outcomes depend on the business, offer, market, execution, and operating constraints.
How the work moves
Clear steps.
Commercial judgment.
Find the constraint
Read the data, customer language, sales feedback, and operating reality until the actual bottleneck is clear.
Build the connection
Focus the smallest useful set of changes across acquisition, conversion, follow-up, reporting, and execution.
Run the learning loop
Test, listen, measure, and adjust against business outcomes—not a dashboard full of vanity metrics.
The operator behind the system
Strategy, execution, and the handoffs in between.
Matthew Magruder is a marketing strategist, paid media leader, and AI-enabled growth operator with nine years of experience across agency, consulting, healthcare, hospitality, and service businesses.
He has built a consulting practice from zero to 30+ clients, directed cross-functional specialists, and built a revenue-generating AI workflow product used by psychiatry clinics.
Good fit
Service businesses with real demand, a meaningful offer, and a growth path that breaks somewhere between campaign and customer.
Probably not
Quick hacks, empty dashboards, or more activity without the willingness to fix the handoffs around it.
Your move
Bring the messy growth problem.
We'll find the constraint and decide whether there's a useful first move.
matthew@magrudergrowth.com